A practical workflow to configure VISORA in the right order and measure KPI changes over time.
VISORA operates supported Google/OTA connectors at platform level. Hotels register, choose a plan and map their properties; platform secrets are not exposed to hotel users. Property-specific authorization is requested only when a source requires it.
Create one Business Profile per hotel/property, then map source identifiers such as Google location, Booking.com property, Agoda hotel and Tripadvisor location. All sources point to one VISORA hotel profile instead of separate OTA databases.
VISORA normalizes source ratings to a common score while preserving the original rating, source, review date, language, reply, sentiment, topics and severity. Total source review count is kept separate from the number of review bodies VISORA can actually retrieve and classify.
Monitor Reputation Score, source ratings, review volume and good/neutral/bad trends in one dashboard. Date filters let hotel teams focus on the operational period that matters.
A high-scoring review may still contain complaints. VISORA separates clauses and topics so a review can be positive for Room while negative for Breakfast and Check-in, then routes each issue to the relevant department.
Rank recurring guest problems by mentions, negative share, topic score gap and VISORA Impact. Drill into issues such as breakfast, check-in, cleanliness, noise, staff, Wi-Fi and maintenance.
Analyze today, yesterday, 7/30 days, this/previous week, month, quarter, year or a custom date range. Compare start vs end and group trends by day, week, month or year.
Track a competitive set even when competitors are not VISORA customers, using public or contract-permitted data. Snapshot history measures changes in rating, review volume, negative share and VISORA competitive rank.
Enterprise can ask natural-language questions across review data, trends and competitors. AI produces evidence-based recommendations, root-cause hypotheses, owners, KPI targets and timeframes, then converts recommendations into measurable actions.
Create review campaigns with target, sent, opened, clicked and reviews-generated metrics plus landing/QR support. VISORA is designed to encourage honest feedback rather than review gating.
Starter focuses on a simple reputation dashboard; Professional adds OTA intelligence, topic/department analysis, competitors, actions and reporting; Enterprise adds AI Business Advisor, strategy, closed-loop measurement, campaigns and group-level intelligence.
Corporate teams can compare properties while GMs and department heads work within their scope. VISORA links Review → Problem → Action → KPI → Measurement and stores successful interventions as reusable operating Playbooks.